About SOFI
Movement
that knows
you.
SOFI is a warm, precise reformer studio built around one promise: your practice should be recognized, remembered, and guided forward.
The Space
Walk in. Breathe out.
The first thing you notice is the light. It falls across warm plaster walls and catches the grain of solid maple reformers. Cappuccino leather upholstery glows warm in the light. Brushed brass pendants cast a warm glow overhead. Cream towels, rolled and waiting.
It's quiet. Not sterile quiet — the kind of quiet that tells you someone thought about every surface, every material, every detail in this room. The kind of space where you exhale before class even begins.
Because where you move matters as much as how you move.
The Practice
Small classes. Remembered attention.
Six to eight people per class. Your instructor knows your name, your body, your history. They see the shoulder that compensates. They remember the spring change that unlocked something last week. This is reformer Pilates the way it's supposed to feel — personal, precise, and progressive.
Every instructor is handpicked. They're not here because they need a shift — they're here because they believe in the work. Teaching at SOFI is a choice, not a fallback. That difference shows up in every cue, every correction, every class.
Whether you're brand new or ten years deep, the practice meets you where you are. No ego. No performance. Just the work.
The Memory
The instructor
should not start cold.
SOFI Portable Client Memory keeps the useful parts of your practice: what your instructor saw, what you are working toward, what changed last time, and what should happen next.
The technology stays quiet. The member feels the effect: the room is prepared, the cue is personal, and progress is visible without noise.
Opening End of Summer 2026, with a soft launch preceding grand opening (End of Summer 2026).
The Founder
Built by an entrepreneur who operates an established reformer studio in Brooklyn and believes the studio experience should match the practice — intentional, warm, and uncompromising.
SOFI is the next chapter: the same care, designed for a new neighborhood.
Founding Members
Be first on the reformer.
Founding members receive priority booking, 12-month introductory rate protection, and an invitation to our private opening. Limited to 70 spots.
Interested in bringing SOFI to your property? Let's talk.