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SOFI

SOFI Pilates — movement that knows you

SOFI

PILATES · NEW YORK

movement that knows you

recognized.
calmly held.
in motion.

a boutique reformer studio where your instructor knows your practice, your progress is remembered, and every visit has one clear next step.

globally local

Portable memory

Your practice should
follow you.

SOFI is built around Portable Client Memory: the notes, milestones, preferences, and body history that make every session feel specific instead of generic.

Sensors and software are only inputs. The product is the feeling that the room already knows how you move, what changed last visit, and what should happen next.

The first studio opens here. The memory is designed to travel.

Small group reformer Pilates class in session at SOFI studio

Practice

Small classes.
remembered work.

Six to eight people per class. Your instructor knows your name, your body, your history. They see the shoulder that compensates. They remember the spring change that unlocked something last week.

Every instructor is handpicked. They teach here because they believe in the work — not because they need a shift. That difference shows up in every cue, every correction, every class.

Whether you're brand new or ten years deep, the practice meets you where you are. No ego. No performance. Just the next clean rep.

The room

Quiet confidence.
Real materials.

The first thing you notice is the light. It falls across warm plaster walls and catches the grain of solid maple reformers. Cappuccino leather straps hang in clean rows. Brushed brass pendants cast a warm glow overhead.

It's quiet. Not sterile quiet — the kind that tells you someone thought about every surface, every material, every detail in this room. The kind of space where you exhale before class even begins.

If it feels like a gym signup form, it is wrong. Every touchpoint should feel closer to checking into a premium lounge.

Close-up detail of solid maple reformer with cappuccino leather upholstery and brass hardware

Classes

Every way to practice.

The Reformer Room

Small Group

$45

6–8 reformers

Duet

$75

per person

Private

$120

1-on-1

Tower

$140

coming soon

The Mat Room

Mat Pilates

$32

8–12 people

Yoga Flow

$30

all levels

Opening End of Summer 2026

A studio that looks the way
the practice feels.

Founding Members

Be first on the reformer.

Founding members receive priority booking, introductory pricing, and an invitation to our private opening before doors open to the public. 70 spots across three tiers.

First 15

$219/mo

12mo rate protection
15 spots

Next 35

$229/mo

12mo rate protection
35 spots

Final 20

$249/mo

12mo rate protection
20 spots

What You Get

  • Introductory rate protected for 12 months
  • Priority booking on all class formats
  • Invitation to private soft opening
  • Complimentary private assessment session
  • First access to schedule before public launch

No payment required. We'll be in touch.

70 founding spots remaining

Interested in bringing SOFI to your property? Let's talk.